ID Glide Named Best Consumable Product at ETO Awards

FOR IMMEDIATE RELEASE

Thursday 30 June 2011

Orange County, CA - Westridge Laboratories, the manufactures of ID Lubricants is pleased to announce that the company's flagship lubricant, ID GLIDE was awarded the Best Consumable Product for the sixth consecutive year at the 2011 ETO Awards in Birmingham, U.K..

The ETO Awards recognize excellence in the U.K. adult trade and are voted on by industry peers. The Best Consumable Product Award distinguishes an evergreen adult product which maintains high sales and demand.

"We're honored to once again achieve the Best Consumable Product Award from such a top notch organization," says Westridge President Gregg Haskell. "We know once consumers try I-D they keep coming back for more. This award shows that!"

ID GLIDE is the number one selling water-based lubricant in the industry. Developed with premium quality ingredients, its long lasting, odorless, colorless and non-staining formula is condom compatible and safe for use with silicone toys. As an FDA approved 510k Medical Device, ID GLIDE is also doctor recommended.

For more information on ID Lubricants, please visit www.IDLube.com.

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Feliz Cinco de Mayo!

Check out our Cinco de Mayo windows!!

   
Brand X Video - 6161 Van Nuys Blvd. - Van Nuys, CA 91401

   
Unicorn Alley - 8940 Santa Monica Blvd. - West Hollywood, CA 90069

Special Thanks to our friends at Brand X Video & Unicorn Alley for the use of their windows!

ID Lubricants Launches New Moments Line

Orange County, CA - Westridge Laboratories, makers of ID Lubricants is pleased to announce the new line of ID Moments. These hypoallergenic, glycerin and paraben free lubricants have been carefully created as the gentlest of all personal lubricants. With the essence of purity, it is sensually smooth making it ideal for anyone who may have sensitive skin.

The two year old water-based ID Moments has received new female-friendly packaging in sleek luxurious pump bottles with a locking top. The new packaging is available in 2 oz, 4 oz and 6 oz bottles. ID Moments original formulation will also continue to be available in the traditional flip top dome bottle.

ID has now expanded the product line with an all new silicone-based formulation as well as a warming lubricant under the Moments name. All three formulations of ID Moments are glycerin and paraben free, hypoallergenic lubricants that are color free and latex safe.

"We're very excited about the new Moments line," says Carmen Mortazavi, Vice President of Sales. "The products were developed by and for women who know exactly what they want. The discreet packaging is ideal for females who may be discouraged by the dome shaped bottles; most women would feel comfortable leaving this on their nightstands or bathroom counter as it could easily be mistaken for moisturizer. We also designed the label to be completely removable, so anyone seeking maximum discretion can easily detach the label and be left with a clean, clear bottle. Between the new packaging, and the addition of the silicone-based and warming formulations, the early customer feedback has been outstanding! It was the talk of the show when we premiered Moments at the recent International Lingerie Show."

The new ID Moments line is available May 15th. Store owners and online e-tailers should contact their local distributors for pricing and ordering information. Distributors interested in carrying ID Moments should contact Carmen Mortazavi at (714) 259-9400 Ext. 205 or by emailing cmortazavi@westridgelabs.com.

Lube Wrestling from the Archives

Earlier today, I came across these photos from a Lube Wrestling Event that we sponsored. Visit our Flickr page to view them all. They're pretty hot...enjoy!

http://flic.kr/s/aHsjurxKZE

     

International Lingerie Show Pics Posted

Last week, we were out in Las Vegas for the International Lingerie Show. We debuted some new products that are about to hit the market and had to chance to catch up with some of our distributors and friends. Visit our Flickr page to see pictures of the show. Enjoy!


http://flic.kr/s/aHsju9oQuD

     

ID Stimulating Gel for her Hits Mainstream Shelves Next Month

FOR IMMEDIATE RELEASE
Friday 18 March 2011

Orange County, CA - Westridge Laboratories, creators of ID Lubricants is pleased to announce the company's new Stimulating Gel for her. The new ID Stimulating Gel for her will hit mainstream retailers early April. ID Stimulating Gel for her is currently available at select fine boutiques, specialty retailers and several online e-tailers.


With ID Stimulating Gel for her, women will experience clitoral stimulation accompanied by intensity that has never been imaginable. With its unique blend of natural aphrodisiac ingredients, ID Stimulating Gel for her will ignite an orgasm! With a simple small drop, she will quickly experience a unique warming sensation and intense arousal. The gel is available in both "Mild" and "Wild" formulations.


"ID Stimulating Gel for her is a unique formulation containing a bio-responsive warming ingredient for an intense, ground shaking sensation" says in-house cosmetic chemist, Susan Raffy. "Unlike similar products available in the market, the response is explosive and immediate, lasting from a few minutes up to two hours depending on the individual."


Consumers looking to purchase ID Stimulating Gel for her will be able to find the product at Rite Aid Pharmacies beginning in April. Those interested in purchasing immediately can visit one of the fine specialty retailers in your area, or visit www.IDLube.com for a list of online e-tailers.


Distributors interested in stocking ID Stimulating Gel for her should contact Carmen Mortazavi at (714) 259-9400 Ext. 205 or by emailing cmortazavi@westridgelabs.com.

Happy St. Patrick's Day

Here's showing a little Green Pride for the day! Just pump, don't pinch!

Feel the Zing!

While doing some routine searches, I came across this promo video for ID Pleasure. It's fun, so I thought I'd share it with you all. Enjoy!

3,000 or BUST Contest!

ID Lubricants is pleased to announce our 3,000 or Bust Contest!!! We might be new to the social media universe, but after nearly 20 years of business we certainly aren't new to the world! We know we have many loyal fans out there who love our products, so we've decided to give our most devout fans a chance to win FREE LUBE just for "Liking" us on Facebook or following us on Twitter!


It's simple really, just a few clicks and you're done! Facebook users, visit our facebook pages (links below) and click "Like." If you're one of the first 3,000 fans to "like" us, you're automatically entered into the contest.


Twitter users, same idea! Just start following one (or both) of our Twitter Accounts, and if you're one of the first 3,000 followers you're automatically entered!


Once we have reach 3,000 fans/followers per Facebook Page & Twitter Account, we will randomly select 3 Winners, per page. Official details and rules are below.


Facebook:
http://www.facebook.com/IDLube (Straight)
http://www.facebook.com/IDLubeHIM (Gay)


Twitter:
http://twitter.com/IDLube (Straight)
http://twitter.com/IDLubeHIM (Gay)


1st Place:
(1) Sensual Seduction Gift Box

2nd Place:

(1) ID Pleasure 35.3 oz Pump Bottle

3rd Place:

(1) ID Glide 17.6 oz Pump Bottle

Official Contest Rules

1. Employees, Family Members and those residing with employees of Westridge Laboratories, Inc. are ineligible for entry.
2. Only residents of the Contiguous United States, Alaska and Hawaii are eligible for entry.
3. Contest begins March 7, 2011 and will end when we have reached 3,000 fans/followers (per account) OR December 31, 2011; whichever comes first.
4. Contest winners will be picked at random among the first 3,000 fans/followers. Winners will be notified via Facebook Message or Twitter Direct Message along with being publicly announced on our Facebook and Twitter Pages. Winners who do not respond within 10 days of being notified, will forfeit winnings.
5. Only one entry per person, per account.
6. Must be 18 years or age or older to participate.
7. Cannot be combined with any other offer.
8. Not redeemable for cash or monetary value.
9. Winnings cannot be exchanged for other items.
10. Must remain fan/follower for the duration of the contest to be eligible.

ID Lube has hit the Social Networks!

Keep up to date with all the happenings at ID Lube! We've hit the Social Networks and now you can find us on Facebook, Twitter, Myspace, YouTube and Blogger! Be sure to follow us for all the latest news, contests, give-a-ways, tips, offers and more.


Facebook:
http://www.facebook.com/pages/ID-Lube/191441317562840
http://www.facebook.com/pages/ID-Lube-HIM/190639757642874 (Gay)


Twitter:
http://www.twitter.com/IDLube
http://www.twitter.com/IDLubeHIM (Gay)


Myspace:
http://www.MySpace.com/IDLubricants


YouTube:
http://www.YouTube.com/IDLubeTube


Blogger:
http://IDLube.Blogger.com


See you around!!